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About Us

WE ARE REBEL DAWG! Fashion for bad ass animals and the humans who love them...

 OUR MOTTO IS   Make It Personal!

 REBEL DAWG   Is the first of it’s kind, one-stop-shop, fully customizable tag & charm system. Our super quiet, lightweight, acrylic construction is perfect for all dogs! Plus, they're BPA free and full of pawsome style. Proudly handmade in Brooklyn, NY with a healthy dose of attitude and love.  

Our chief execu-pups are Charlie (l) and Mika (r) so you’ll see a lot of them around here. Mika has a bitchin gift for sniffing out trends, so she heads up our style division. Charlie’s responsibilities include measuring nap time performance capabilities, snack selection, and strategic core competency planning for synergistic pawtnerships. 



 1.   Your pet is an extension of your own UNIQUE STYLE. You should both be able to CUSTOMIZE EVERY DETAIL about everything you buy.

 2.   You and your pack deserve GREAT PRODUCTS AT REASONABLE PRICES that can change with your mood.

 3.   PAWSITIVITY is part of everything we do. A portion from every sale we make goes directly to animal rescues in need.

 4.   Never apawlogize for being BAD TO THE BONE. And, never go back to your old basic ID Tag...’cause REBELS ARE NEVER BASIC.


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